Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from HomeschoolingToday.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier.

• “Log files” track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to:

• Fulfill any orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and confirmations),

• Communicate with you,

• Screen orders for risk or fraud, and

• Provide you, in line with your preferences, with information or advertising about our products or services.

We use Device Information to:

• Help screen for risk and fraud (especially your IP address),

• Improve and optimize our Site (e.g., through analytics about how customers browse and interact with the Site), and

• Assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example:

• We use Shopify to power our online store (Shopify Privacy Policy).

• We use Google Analytics to understand how customers use the Site (Google Privacy Policy).

We may also share your information to comply with applicable laws, respond to lawful requests (e.g., subpoenas), or protect our rights.

Additionally, we use third-party platforms—including Facebook (Meta) and ActiveCampaign—to deliver marketing messages and advertising. These services may receive hashed versions of your data (such as your email address) to match you with your Facebook account or similar profiles for advertising purposes, including creating custom and lookalike audiences.

BEHAVIORAL ADVERTISING

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. These may be delivered through platforms such as:

• Facebook (Meta)

• Google Ads

• ActiveCampaign email automation

For more information on how targeted ads work, visit NAI’s educational page.

To opt out of targeted advertising:

• Facebook: Ad Settings

• Google: Google Ad Settings

• Bing: Bing Personalized Ads

Or visit the Digital Advertising Alliance Opt-Out Portal.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you, and to request that it be corrected, updated, or deleted. To do so, please contact us using the contact information below.

Additionally, if you are a European resident we process your information to fulfill contracts (e.g., an order) or pursue our legitimate business interests. Your information may be transferred outside Europe, including to Canada and the United States.

DATA RETENTION

We retain your Order Information for our records unless and until you request its deletion.

DO NOT TRACK

We do not alter our data collection practices in response to Do Not Track signals.

CHANGES

We may update this policy periodically to reflect changes to our practices or for legal or operational reasons.

CONTACT US

For questions or concerns, contact us at:

info@homeschoolingtoday.com

Paradigm Press, LLC
P.O. Box 928
Lutz, FL 33548
USA